First the name of your blog is its brand identity.  It needs to be something people will remember for it to have any meaning.  It also helps if it tells something about your blog.  It isn’t important if your blog is the same name as your domain name, though that helps extend the brand even further.  Take for example this blog.  Blogging For Noobs tells you a lot about the kind of information you will find here and it is easy to remember and type.  The longer I have blogged the more I realized that the name wasn’t very searchable so I added to it.  Blogging For Noobs became Blogging for Noobs: What is a blog…  It has both a memorable title and searchable title that doesn’t leave any doubt who my intended audience is.

The second message is the description.  This is the absolute best place to tell the world what your blog is about and make it searchable.  I think this is actually the more important of the two messages and one most bloggers and theme designers misss out on.  If you look to the new themes I am designing you will see my site description first and foremost at the top of the page.  Basically what I am telling you is what you have to say about your blog is more important than what you call your blog.  This is true of most products you use.  Say the word Pepsi for example and people know who you are, but unless they add one of the famous taglines you aren’t sure what Pepsi is being spoken about.  Is it the Pepsi Co company which owns dozens of brand names or will it be that cold refreshing refreshing can of goodness you have chilling in the cooler on a hot day.  Name your blog so it is memorable, but do everything in your power to maximize the description for accuracy.

Keep an eye out for my new themes meant to maximize this naming advantage.