Just What is a Minisite – Explained in 4 Steps
If you have been into internet marketing for a while, frequent in some of the more popular internet marketing focused forums, then you will not doubt have come across the term mini site. For a while now the popularity of using a mini site as an internet marketing tool has been growing. But what are mini sites?
o It’s Small – It is exactly what the name implies, a very small website, usually consisting of around a dozen pages of content, that have been designed around a specific market niche. They are usually put together using some form of lightweight, SEO friendly CMS such as WordPress, or are created from a set of HTML templates.
o It’s Streamlined – Everything about one of these sites is designed to sell a product. Each page will contain hooks to the product, and the better minisites will create a sales funnel, leading the visitor through the pages of content, convincing them to buy the product on the way through. Finally, the last part of the funnel is the sale itself. More advanced mini sites will also feature up sells, cross sells and a range of other advanced sales techniques.
o It’s Search Engine Friendly – The whole idea behind it is to create a small website that will attract a large amount of visitors. For this reason the owner of the site will ensure that all of the mini site content is written to confirm to SEO guidelines regarding key phrase density. The owner will have undertaken a period of key word research and will build the site around the most profitable of these.
o It’s Sexy – Most mini sites are designed to be very visually appealing, and the overall theme of the mini site will be very visible to the first time visitor. Extensive use of niche related images, along with high impact sales copy makes a mini site into an aggressive, psychologically evocative sales tool.
Overall, setting up a mini site around a profitable niche is a great way for an internet marketer to exploit certain smaller, higher profit markets. A mini site is fairly quick to set up, and once finished will remain active and working for a very long time.
Author: Josh O’Connor
Article Source: EzineArticles.com
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Firepow Blog Software – My 7 Day Case Study Using Firepow
Firepow has just been launched. It’s the brainchild of fellow Aussie Andrew Hansen and has been hailed as the best blogging software that will change the way bloggers blog.
I’ve seen a lot of hype in my time online so I took it upon myself to take this product for a test drive to see whether it really was worth the investment or a complete waste of money.
Day One – I contacted Andrew about hosting a new domain on his server. That same day I received all the name server information I needed plus the relevant ftp information for me to create the blog on the control panel.
Not only was I able to install the wordpress blog in a matter of seconds but I was also able to install around 50 plugins (some of them exclusive to FP) in the same process.
I then created a few posts and submitted them in the Cpanel.
I then submitted my new RSS feed to relevant sites in FP and then social bookmarked my most important posts.
Day 2 – I spent my second day writing a press release and then publishing it online.
Day 3 – I spent the day right inside the blogging control panel answering relevant questions in Yahoo Answers (even earning the best answer award).
Day 4 – I spent promoting Firepow software on a handful of social marketing sites.
Days 5-6 – I pretty much repeated some of what I’d done already.
You’re probably wondering what results I achieved in my first 7 days using this product with a brand new domain.
Firepow Results:
In just 7 days with a newly hosted website the results I’ve achieved are:
Number 8 on Google for my main keyword (nearly 38000 competition with quotes);
Number 2 on Google for another two word keyword phrase (6000 competition);
Number 1 on Google for my three word keyword phrase (2370 competition) and this is the three words in my domain name
Plus through my other promotional efforts I am also featured on 6 out of 10 of the first page results of Google.
Conclusion
This product works, there is absolutely no doubt about it. It is in fact at least 5 blogging tools all in one. One of the worst things about Wordpress is the headache and frustration of installing blogs on your own host. This is easily taken care of with being able to do it on Andrew’s server or in your own hosting account with just a few mouse clicks.
Your SEO tasks are also automated and easy to keep track of.
The customized plugins in this blog software also allow you to create an attention grabbing blog just like I’ve done at www.Firepow-Software-Review.com
While Firepow isn’t free – nor should it be – when compared to the cost of running an offline business it’s small change. If you’re serious about earning money online then you need Firepow.
Author: Colleen Slater
Article Source: EzineArticles.com
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Tips When Working With FREE Templates
Well, not all of us can create great looking templates for our CMS web sites, whether Joomla!, Wordpress of any other system. Some of us, like myself, is totally challenged when it comes to design and graphics.
So we use FREE templates available to the CMS system we are using when creating web sites for our members. However, these templates can be detrimental to our SEO, search engine rankings and web site traffic.
Over time I’ve picked up a couple of things that I must watch out for when using free templates on my web sites.
1. Links to the designer’s web site and other links:
While it is only fair and right to link back to the designer whose template you are using, you do not have to link back in more than one place, and with a simple: Original template by “designer’s name and link”. They often put in a more expanded version like: Web design and hosting by “designer’s name and link” and such a link can cost you business if you are also in the web design and hosting services.
So, work through the links that are in the web site and limit them to the bottom of the page.
2. Target tags of the designer’s web site and other links:
I have found that, most of the time, links to the template designer’s web site and other links to HTML validation, etc. do not target a new page but will replace your web site when people click on those links.
Again, check the links and make sure to add target=”_blank” to the link to ensure that your traffic is not lost.
3. Unrelated keywords embedded in the code:
One of the areas where your web site’s SEO is affected is with image alt and title tags. Very often the images of a free template has alt and title tags with the designer’s web site name in them or serve as “comment” tags such as, alt=”spacer pic”. The alt and title tags are important when Google and other search engines determine the keyword density of your web pages and web site, especially those near the top of your web page, i.e. logo and header images, and to have these tags full of unrelated keywords is detrimental to your search engine rankings.
Work through the template to ensure that the alt and title tags contain your keywords and phrases; keywords that are relevant to the content of your web page and web site.
A few minutes work on the free templates you use can have a substantial effect on the way you are ranked by search engines.
Author: Jens Du Plessis
Article Source: EzineArticles.com
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How to Use Web 2.0 Platforms to Build Massive Traffic!
Some internet marketers get the majority of their traffic through pay per click. I don’t. I tried that when I started out, but once I learned about creating traffic through search engine optimization (SEO), I quit giving Google nearly so much money! Now I do something totally different! I get traffic through free Web 2.0 sites.
Web 2.0 platforms like Squidoo and Hubpages can be used to funnel tons of traffic to your site. You do this by getting a network of these web 2.0 sites linked to your own site. Most web 2.0 sites rank very well in Google, which gets you a ton of traffic. Let’s talk more about this.
You need to divide the pages of your site into three tiers, Tier 1 being the main page, Tier 2 being your navigation type pages, and Tier 3 being your most narrowly focused pages. Now, the best way (scratch that-the only real way) to do that is to group your keyword phrases into these tiers. Then build your pages to match their keyword phrase.
Since your tier 3 pages are more narrowly focused, it’s going to be easier for them to rank well in the searches, especially at first. To get my tier 3 pages to rank well, I’ll create a Squidoo lens or a Hubpage optimized for the same keyword phrase as the page I’m linking it to. The Squidoo or Hubpage has a much better chance of ranking higher in the search results than my new page. So when someone searches on my keyword phrase, they might not see my site, but they will see the Squidoo lens or Hubpage and get funneled to my site.
I do this for all my tier 3 pages. Ideally, you should have one or two of these links coming in to each tier 3 page.
If you’re using a WordPress blog platform as a website, then your posts will be your tier 3 pages. (Your tier 2 pages would be pages in the horizontal navigation bar across the top of most WordPress themes.)
Let me give you an example of this.
If your keyword phrase is “housebreaking Yorkies”, you want the title for your Squidoo lens to be “Housebreaking Yorkies”. Same rules apply as when you actually write your pages for your site. The keyword phrase needs to be exactly stated in the first 90 characters of your copy. It needs to be restated every four paragraphs or so. And! It needs to be used in the link that takes you from the lens or Hubpage to your tier 3 page.
You would write something like:
“Click here to learn more about housebreaking Yorkies.”
Creating a money making website like this is a ton of work, but once you’re done, you just sit back and watch the money roll in. The great thing about internet marketing is you’re creating assets that are going to make you money month after month after month. So, don’t think about this like doing a lot of work and making a few hundred or a few thousand dollars out of it, and then it’s over with. Think about this like creating a money machine that’s going to pay you thousands over the course of the next few years!
Author: Lee Cole
Article Source: EzineArticles.com
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7 Instant Ways To Load Your Blog With Backlinks
If you have a blog here you find proven methods to get backlinks. Most methods can be used to get links to your website, but some are exclusive for blogs. Some methods give you one way links, other help you make a lot of blog link exchanges fast. The fastest way to start is to join a forum.
Forums are extremely valuable, if you know how to use them to get backlinks. Most members are just like you, eagerly searching for link exchanges. Find internet marketing or seo related forums, or any forum that has a section to trade, swap or buy links.
Then simple post your request, reply to other requests and the one thing few do is private message members. In no time you can have a lot of links on your blog.
Second thing you can do is find blogs that have a lot of link partners on their blog roll, or in the links section on their sidebar. Then contact the blog owner for a blog link exchange but also visit his link partners.
They are already actively making link exchanges so it is the best time to ask them.
I seen few blogs that have a simple text link that links to a submission form on their blog. You can put a text link in your links section, saying something like, would you like your link here?
How about a ton of one way links?
Rss submission can boost your pagerank in no time. There are a ton of rss directories and even software to automate the submission.
If you submit your site to blog directories I do not suggest you link back to blog directories that contain nothing else but links. Most will tell you to put their badge, image or whatever on your blog to link back to them. If it is optional avoid it, if the directory has no content, but just links.
You want to customize your blog template, so that your links section does not appear on all your blog pages. It should only appear on the homepage, or you loose a lot of pagerank from your other pages.
Are you a good writer? You can ask other bloggers to become a co author for their blog. You post your blog posts on their blogs as well. In return you can link to your blog from the bio section. Do not worry about the duplicate content theory. The other thing to keep in mind is to link to your blog from the article itself. It is much better than from your bio
section which is the about me section.
If your blog is a company blog, or you just added a blog to your website, it is a good idea to link to your blog from your homepage and from other pages. The more you link to it the better. The other thing you need to do is remove those unwanted links. For example login info in wordpress, a link to Blogger or Wordpress. If you want to display them for some reason, at least put the nofollow tag on them, so spiders ignore them. They will not pass any pagerank to them.
Even too many links pointing to your internal blog pages harms a bit your pagerank. For example you can make the previous posts section shorter. Instead of displaying 10 posts, show 7. Instead of putting the archive section as text links, you can use a drop down menu.
Spiders do not open drop down menus, so visitors will still benefit and your blog does not looses pagerank because of too many internal links.
Any extra pages you add like about us and other similar pages can be put with the nofollow tag on them. You do not want to use nofollow tags on your link partners of course and your previous posts section. Those are the most important pages you want to get indexed. Here we are talking about some simple changes to your blog.
So with a little care, some tweaks and a good link building campaing your blog can rock the search engines. The pagerank gets a heavy boost and you attract more link exchange partners.
Author: Karl Sultana
Article Source: EzineArticles.com
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Why Blog Marketing to Make Money Blogging?
People have problems and internet marketers have answers.
Relationships – Blogging allows you to create a relationship with your readers. Readers are more likely to buy from people they know like and trust. Readers are attracted to blogs due to their updated material and bits of personal insight throughout.
Relevant material – A good blog marketer keeps up with keywords and trends. Updating your blog is as simple as creating a new page or post in a few minutes. This beats updating a traditional HTML site any day. Since blog updates are in chronological order, readers know older posts might be outdated. Best of all, the old posts still have the keywords and meat to beef up your site and search engine juice.
Insight and Feedback – The personal nature of blogs creates a comment friendly site. Comments are great for inspiring fresh material. Updated material and reader interaction encourages readers to bookmark and subscribe to blogs.
Blogs vs. Websites
Blogs are websites. Blogs are more user friendly, especially for the average person who doesn’t have a computer science degree. With your own blog, you don’t have to call on a webmaster for updates. Adding video, audio or text to your blog without HTML knowledge is super easy.
FREE vs. Ownership
Free blogging sites are a wonderful concept and very user friendly. Set up an account and start blogging. If you’re a grandma who wants to boast about your beautiful and talented grandchildren, definitely take advantage of free blogging.
If you want to make money blogging, you need to be in control of every aspect along the way. There are too many unknowns using someone else’s free blogging platform if you want to make money blogging.
Let’s suppose you start to make money blogging on a free site, and you want to sell your site? You can’t. What if some competition makes a ridiculous complaint about you to the host and have you shut down? Or, what if that wonderful free blogging site recognizes how busy your blog is and decides to invite your competition to advertise on your site?
Who builds on someone else’s property? That’s what you’re doing when you use a free blogging site to make money blogging.
Build on your own real estate. This means blog marketing should be self hosted. When my friend, Mike Stokes, told me to start my blog marketing as a self hosted blog, I didn’t even know what that meant. Fortunately, I am coachable.
Mike walked me through the process of creating my own WordPress blog step by step. To thank him for his help, I complimented all his written instructions with picture clips and videoed every step of my first WordPress Blog. People are now selling our eBook through ClickBank. How cool is that?
People will always search the internet for answers to their problems. You can help those people and make money blogging. Even if you don’t have the answer to their problem, someone else does and would love for you to blog about it. Help others find answers to their problems and you can make money blogging.
Author: Tami DuBose
Article Source: EzineArticles.com
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Easy Ways to Increase Free Blog Traffic
When it comes to promoting your site, you should learn how to incur free blog traffic. Yes, there is such thing as “free” traffic on blogs, but at the same time there’s also “paid” blog traffic. To buy blog traffic however is not always a good investment, as free blog traffic. can be done on several ways without spending a dime. Thus, if you want to learn more on how to double your blog traffic at the same time gather more inbound links, then here are some easy ways you can do it:
Join free blog directories. In these directories you can submit your blog and have it linked with other registered blogs under your niche, and from there people who view those member blogs would be able to see yours as well since they are related. You just need to have some patience during the first few days of being part of blog directories, as your blog still has to be properly categorized before it becomes available for viewing.
Another great way to increase free blog traffic is by making comments to other blogs in your niche community. Through this method you get to converse with other blog owners and developers and see their viewpoints about your topic. By making comments, viewers of those blogs would more likely check out yours as well, especially when your opinions greatly tickled their interest. Most of all, you get to connect with the people behind those blogs, and eventually build partnerships and link strategies with them.
Increasing blog traffic can also be done by joining social media and networking sites. Social networking sites are places where real people go to and update their profiles, thus real people would be able to check out your blog once you showcase it in these sites. You can then form an account in MySpace or Facebook so that you get linked with the members and see how they can help boost traffic by getting more inbound links to your blog.
You may also generate blog traffic by adding your blog URL on your signature at forums. By joining at forums, you get to discuss different issues with other webmasters and end users belonging to your chosen niche, thus you also get a lot of helpful information from them. You get to stay connected, while at the same time provide significant regular updates to your blog.
Another thing you should remember is that viewers love dynamic and interactive content. They easily get bored with reading, thus they need some eye candy. In order to increase inbound links to your blog, you should post videos and images on your blog for them to check out. Most high-traffic blogs have images posted on their pages, and you can do the same thing as well.
Free blog traffic can also be derived from ping service aggregators such as Pingomatic and Pinggoat. These aggregators alert RSS feeds of those who have subscribed to blogs related to your niche, and your blog can be featured as well as a relevant page to visit. Thus you wouldn’t have to worry about increasing blog traffic because this service will do the job for you.
Author: Cliff Ray Posey
Article Source: EzineArticles.com
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